Helping products thrive in complex domains
↗I partner with teams building healthcare and SaaS products — tailoring flows, systems, and interfaces that stay calm under pressure. Each project pushes the work toward clearer decisions and sharper craft.
Always exploring
I can help you with …
Design
with
structure
I started in cinema and UX writing, which is a strange route into product design and also the reason I think in sequences rather than screens.
Storytelling taught me that structure carries meaning. A flow has pacing. An empty state is a beat. What you withhold matters as much as what you show.
Today I work on healthcare and SaaS platforms, where the stakes are real and clarity is not decoration. The craft is making something complicated feel obvious.
Where clarity is not decoration
Most of my work sits where design meets regulation, legacy systems, and real users under stress. I think in sequences — pacing, empty states, and what you withhold matter as much as what you show on screen.
Experience
Lead Product Designer
Flash Pharmacy
Leading design for healthcare platforms and complex clinical workflows.
Product Designer
Sadax
Designed Roobinium, an AI agent builder for crypto and DeFi tasks.
Product Designer
Sternx
Designed Safes Family, a shipped parental control app across iOS and Android.
First app
GreenGenie
Built the plant-care app that started the habit of designing end to end.
years of experience
rise in conversion rate at Sadax Studio
companies shipped products for
Questions
I'm currently Lead Product Designer at Flash Pharmacy, but I'm always happy to hear about interesting opportunities and collaborations.
Research first, then flows and wireframes, then high-fidelity prototypes, then close collaboration with engineering through build and launch.
Mostly Figma and FigJam, with Adobe Creative Suite and Canva for visual assets, and AI tools like Claude Design and Google Stitch to speed up exploration.
Yes. I'm comfortable in JavaScript, TypeScript, React, CSS, and HTML, which makes handoff to engineering faster and more accurate.
Occasionally, depending on scope and timing. Reach out and let's talk about what you need.