Product design · Health platform · 2026
Flash Pharmacy.
Making shopping, prescriptions and care work as one platform: a same-day pharmacy shop, online doctor visits, refills with a smart-pharmacist assistant, and the Longevity+ membership. I led the design for desktop and phone, from first concept to the launch build.
- Role
- Head of design & front-end
- Client
- Flash Pharmacy
- Year
- 2026
- Platform
- Web · Phone · E-commerce + telehealth
- Status
- Launching soon
- Role
- Head of design & front-end
- Client
- Flash Pharmacy
- Year
- 2026
- Platform
- Web · Phone · E-commerce + telehealth
- Status
- Launching soon
The brief
Four products that had to feel like one pharmacy.
Flash Pharmacy sells medicine, vitamins and beauty with same-day delivery, runs online doctor visits, fills and refills prescriptions, and offers Longevity+, a biological-age membership. That's four products with four different jobs, for customers who often need two of them at once.
The redesign had to hold all of it in one system without turning into a cluttered portal: browse like a beauty store, trust it like a pharmacy, and reach a professional from anywhere.
The obvious alternative was a separate site per product, the way most pharmacies bolt on telehealth. It's easier to build, but it hands the joining-up to the customer: buying a cold remedy and asking a pharmacist about it become two logins and two carts. One catalogue, with care reachable from every page, was harder to design, and that was the point.
My role
Head of design and front-end, from first concept to the launch build.
I owned the design of the platform and built its front-end: the flows, prototypes and web and phone interfaces, the Figma design system all four products share, and the code that implements it. I worked alongside Flash's engineers, and with its pharmacists on the clinical flows (prescriptions, refills, symptom checks, and what the assistant may and may not say), so the line between helpful guidance and medical advice was drawn with the people who carry that responsibility.
Shop like a beauty store. Trust it like a pharmacy. Reach a pharmacist from anywhere.
Decision 01
A catalogue that browses like a beauty store.
Fourteen categories, from Cold & Flu to Makeup & Beauty, share one template: a visual subcategory rail, an editorial banner, and product cards that show shade swatches before you click.
Product pages put the decisions people actually make up top: shade or size, Delivery or Pickup with a same-day cut-off ("Order within 4 hr 51 min to get it today"), and an Auto-replenish price for things you buy every month.
Decision 02
A pharmacist on every product page.
The question that stalls a beauty purchase ("which shade suits my skin tone?") opens Ask about this product, a smart-pharmacist chat that already knows which product you're looking at and answers from shade reviews.
It's scoped honestly: every answer carries "General guidance, not a diagnosis", and clinical questions hand off to a person.
Care, as a conversation
Ask Flash is one hub for booking a doctor, uploading a prescription, checking a symptom or refilling. People rarely arrive knowing which of those they need, so the entry point is a question rather than a menu, and every path still ends in a plain, form-like step (a time slot, a body area) rather than open-ended chat. The assistant explains and organises; a doctor reviews anything clinical.
Decision 03
Same-day, made concrete.
Fast delivery only feels real when it's specific. Delivery or Pickup is a toggle on the product page and at checkout, with a cut-off countdown and a chosen pharmacy instead of a vague promise.
The bag opens as a panel over the page you're on, so adding a cleanser never throws you out of browsing, and it shows the Glow Points you're about to earn right at the subtotal.
When things go wrong
The unhappy paths got the same care as the happy ones. Out of stock says when it's coming back, takes an email in one step and shows what's in stock now. A broken link stays on-brand and points to search. Prescriptions ask you to sign in and say why (allergies and insurance). An empty bag always offers a way back.
Phone
On phones the platform becomes an app: a bottom bar (Me, Shop, Orders, Doctors, Account), filters and sorting as sheets, and delivery choices as a bottom sheet.
Decision 04
Loyalty and membership, part of the same system.
Glow Points earns on every OTC and beauty purchase and climbs through three tiers (Soft, Lux and Supernova Glow), each a card you can picture in your wallet. Longevity+ appears as a preview of your own health dashboard behind a single, clear unlock rather than a separate sales site.
One system
Four products, one design language.
A deep pharmacy teal for every primary action, a serif display with an italic accent word ("your whole family", "actually use") shared with Longevity, and a mono face for numbers. The Ask Flash button floats on every screen, so help is always one tap away, whatever you're doing.
What I'll measure
The questions launch has to answer.
It hasn't launched yet, so there are no results to show. These are the signals I'll watch first, because each tests a core bet: how many shoppers also use a care service (does one platform actually join things up?), how many bookings started in Ask Flash get completed (does a question beat a menu?), and how often a same-day promise at checkout is kept (is the cut-off honest?).
Where it stands
Built, and launching soon.
The platform is built and in final pre-launch checks; you can open the build from the top of this page. Until launch, checkout runs as a demo and says so ("no payment is taken"), the legal pages are drafts awaiting legal review, and the assistant is scoped to explain and organise, never to diagnose or prescribe.